If you use and like the idea of testing a bunch of ad creatives with a combined pic, message, and headline, then you know that testing them with different audiences takes time. The process of creation and optimization of ads combinations is usually called the ad creative optimization. Dynamic creative optimization (DCO) allows the system choose a particular pic, message, and headline that is optimized for the individual viewing the ad. Now, you can apply DCO to your Facebook, Instagram, and Audience Network Ads on the Aitarget Facebook Marketing Partner Platform.
This tool enables you to experiment and deliver different variations of a Facebook ad creative automatically. It helps you to find the best ad creative combination per impression by taking your ad's images, title, descriptions, and other assets then learning from the outcomes of how these combinations perform across audiences. It improves your ability to explore numerous creative combinations and audiences efficiently. DCO aims to improve ads' ROI by:
● Automating workflow used to test creative
● Choosing the efficient mix of creative assets through learning across audiences
It is the analogy of Google’s Doubleclick DCO, but is more powerful, and here is why.
1. DCO is the perfect instrument for your ad message personalization.
With the vast Facebook audience (1.86B as in 2016 with +17% YOY growth) covering imaginable geos, ages, genders, other demographics, interests, and social groups, you can reach out to almost everybody who uses Facebook apps and resources. But, it is a relatively hard task to come up with an excellent analysis of whether your message calls and creatives will work for the different audience types you want to offer your product or services. So, the DCO vehicle, showing these combinations of ads to the right people at the right moment, increases their likeliness to consider and buy.
2. You optimize your spend and gain more goal conversions.
Since Facebook knows about humanity more than anyone else, our algorithm learn the statistical data there and become incredibly accurate on predictions. The increased probability of your targeted audience considering and buying gives you the opportunity to get more leads and conversions while the CPM stays at the same level or gets lower than before. Thus, your KPIs as Cost per Click, or Cost per Lead or Conversion can be significantly minimized.
3. You can check out all your creative ideas.
By testing simultaneously whether this ad combination out of 30 possible combinations brings a better response, you can learn a lot about what your audience needs at the moment or likes. You test all combinations and get your insights. That’s simple but more than just useful.
4. Statics vs dynamics
Most campaign creatives are optimized statically, in example, a few alternate ad creatives are developed and then tested using a split sample to select the best performing creative. This process ignores many factors (such as time-of-day, day-of-week, seasonality, geographical region, and inherent variations in user preference) that may play a significant role in the performance of the creative. By adjusting the optimal solution dynamically, DCO can account for all these factors making the optimization process more accurate and stable.
5. It saves your time. Totally.
Do you feel sometimes you don’t have enough time to make real all your ideas and better-to-do things? That tool is the solution for a full test of your ad creatives and messages and getting the full result you dreamed of. This means getting the right messages to the right audience.
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