Return to site

How to create Instagram Ads with AiTarget

Most recently, Instagram has celebrated a new record - 400 million users. Not surprisingly, the majority of advertisers wants to reach its audience through this channel.
Now it's possible and easy with AiTarget SAAS tool to advertise not only on Facebook, but also on Instagram. Check our manual to start you first campaign in 5 minutes.
How to create ads
The first and most important thing - make sure you do not have ad blocker (AdBlock), as well as anti-virus software (especially Avast). Our service deals with the creation and management of advertising, so these programs try to block it.
Please log in to http://fb.aitarget.com through Facebook account, to do this use the button "Log in with Facebook" on the home page of the service and provide access to Ad Accounts.
Creating advertising account
If you do not have an Ad Account, you need to create one and bind payment method. To do this, go to the website http://business.facebook.com, register and create advertising accounts (if not already done):
You can bind a bank card (though in this case there is no minimum payment, we highly recommend not to use the virtual cards, because Facebook is afraid of fraud and often blocks such accounts) or to conclude with us a direct contract and pay by wire transfer (with a minimum budget of $3000).
Linking Instagram Account to an Ad Account
Go on and bind Instagram Account to Ad Account here http://business.facebook.com
Advertising account with the name "Debug Account" is given as an example. You must choose the account that was created earlier.
Go back to the tool http://fb.aitarget.com
On http://fb.aitarget.com from the list of Ad Accounts you need to choose your Ad Account, which was set up earlier (in previous steps) and get there by clicking on its name, then you will get into your Ad Account.
The next step - press the button "+ Create new Ad"
The next step is select (1) Instagram and choose the type of campaign Mobile Installs (campaign to obtain mobile Set) or (2) Website Clicks (campaign is to generate conversions on the website). Let's consider as an example the process of creating Mobile Installs Ads.
Having defined the type of advertising, we are in the step-by-step creating form:
Main
  1. Campaign - name your campaign (Instagram Campaign)
  2. AdSet - name your AdSet (Instagram AdSet)
  3. Next Step - go to the next step
Budget
This section is about financial campaign settings.
  1. Budget - Campaign Budget. ($1000)
  2. Bid - Campaign bidding option (Manual or Auto) (Auto)
  3. Schedule - Dates campaign should running (Continuously)
  4. Ad Scheduling - If you need to run your campaign in certain hours of the day (Default)
  5. Optimise for - Campaign Goal (App Installs)
  6. Pay for - What we will pay for (Impressions)
  7. Next Step - go to the next step
Targeting
This section lists the settings of the audience that will see Ads. You can use all the targetings that are available on Facebook.
  1. Targeting Mode - Manual or Auto Spliting (Manual)
  2. Edit Mode - Press to edit targeting
  3. Locations - country or city selection for displaying advertisements (USA)
  4. Age - the age of the audience (18-65)
  5. Gender - Gender of TA (All)
  6. Audience Size - shows size of selected TA
  7. Next Step - go to the next step
Creative
  1. Pages - Facebook page, which will be used to create an Ad (for example, Samsung Russia). It is important to note that it is not your profile page, it should be a public page created on Facebook. If you do not have one, it is necessary to create it on the site: http://facebook.com/pages/create. After creating page it is necessary to reload our tool (important: don't worry everything selected is saved), and select from the drop down list the desired page. Do not attempt to insert a Page's Link in the Pages, select from the list. This parameter is technical and users will not see this Page on the Ad
  2. Mobile App - choose a Mobile application from the list or specify a direct link to the App Store.
  3. Instagram Account - choose an account on Instagram: "Instagram Account" (samsungru).
  4. Call to Action - CTA button displayed on the advertisement (Install Mobile App).
  5. Images - use Drag & Drop or "Select Files" to upload your images.
  6. Texts - add texts here that will be used in the ad.
  7. Ad 1x1 - using Drag and Drop create Ads from uploaded Images and Texts.
  8. Status - select the status of the campaign (Active).
  9. 1 Create New Ad - Press to create Ads.
Done!
Congratulations! You've just joined ones of the first who launched Instagram Ads.
If you have any questions - you can feel free to by email info@aitarget.com or chat support (a question mark button in the lower right corner).
Frequently Asked Questions (FAQ)
How can I pay for advertising on Instagram?
You can tie a bank card (though in this case there is no minimum payment, we highly recommend not to use the virtual card) or to sign a direct contract and pay by wire transfer (with a minimum of $3000).
How to create an Ad Account in the Business Manager?
If you do not have Ad Account, you can create one here: https://business.facebook.com/settings/ad-accounts
It is impossible to add a page on Facebook? What am i doing wrong?
Firstly, it is important that you can specify only public pages (not personal profile page). If you do not have one, it is necessary to create it on the site: http://facebook.com/pages/create
Second, make sure that you or Business Manager (http://business.facebook.com) have access to this page.
After creating a page, you must refresh the page (important: everything will be saved), and select from the drop down list the desired page. Do not attempt to insert a link in the Pages, select from the list.
What is the size of the images to be used for advertising Instagram?
1080x1080
Frequently Happened Errors
Error: The Adcreative Create Failed for the following reason: Please add a title to this ad creative.
You need to add text to the Ad: it is required!
Error: Page is required.
Probably you haven't selected Page from drop-down list, but try to insert a direct link. It is important that you can specify only public pages (not personal profile page). If you do not have one, it is necessary to create it on the site: http://facebook.com/pages/create
Error: Error occurred! You App is not registered in Facebook.
This means that an application that you plan to promote, is not registered on Facebook. Only admin of the App could register it. Read more about how to do this here: https://developers.facebook.com/docs/apps/register
Error: Error occurred when creating your ads! Message: {"budget_splitting": ["This is not valid.array"]}
Probably are you haven't linked you Instagram Account to your Ad Account. Link your account (how to do it is written in the top of the page), refresh the page with the creation of the campaign (settings are saved), and then select linked account from the drop-down list.
Error: Ad creative is missing Instagram actor ID
Probably are you haven't linked you Instagram Account to your Ad Account. Link your account (how to do it is written in the top of the page), refresh the page with the creation of the campaign (settings are saved), and then select linked account from the drop-down list.
Error: Error occurred when creating your ads! Message: {"url": ["This value should not be blank.null"]}
Most likely you're trying to use not direct link to the mobile application, and use redirect link or tracker. At the moment this type of link is not supported, enter the direct link to the App Store or Play Google.
Error: You need to have a valid payment method associated with your ad account before you can create ads.
You haven't linked payment method in Ad Account, that you are using to create an Ad. You can link a bank card (though in this case there is no minimum payment, we do not recommend the use of virtual cards, because Facebook is afraid of fraud and often blocks such accounts) or to sign a direct contract  with us and pay by wire transfer (minimum budget is $3000).
To sign the agreement, write to us info@aitarget.com.
To link your bank card a map, you must go to the Business Manager https://business.facebook.com/settings/ad-accounts
Error: Instagram account is private, you can not create ad creative with a private Instagram account
This means that Instagram account from which you are trying to run the advertisement is Private (only friends could see posts). In order to be able to run ads on this account, you need to turn off the privacy settings on Instagram account.
Error: The Adcreative Create Failed for the following reason: Oops, something went went wrong. Please try again later.
Often, this error occurs when you are not using direct URL but URL with redirect. An example of such a link could be http://vk.cc/4gJLOC
These links are not allowed to advertise on Instagram, please provide direct link
All Posts
×

Almost done…

We just sent you an email. Please click the link in the email to confirm your subscription!

OKSubscriptions powered by Strikingly