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Messenger Ads available globally

· News,Messenger

Messenger ads are going global. Facebook is expanding the beta further after promising tests in Australia and Thailand.

Now businesses around the world are offered a way to use Facebook targeting to extend their reach to people in Messenger.

This means businesses of every size get a new tool for creating meaningful connections with customers and prospects. More than 1.2 billion people use Messenger every month, which gives marketers an opportunity to expand the reach of their campaigns and drive more results.

Here's how it works:

People will see Messenger ads in the home tab of their Messenger mobile app. When they tap on an ad, they will be sent to the destination chosen during ad creation. This can be your website or a Messenger conversation.

Messenger ads will be available in Ads Manager and Power Editor. If you're using automatic placements, Messenger is included for all supported campaign objectives. Like Audience Network, Messenger ads are an additional placement option when businesses run ads on Facebook. Advertisers will be able to add Messenger to campaigns using the Traffic and Conversion objectives on 11 July, with more options like the App Installs objective, coming soon.

For more details about creative options and availability, visit the Advertiser Help Centre.

If you have any questions left, don't hesitate to ask us.

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