Increasing number of studies on the omnichannel of sales prove that most of the people who came to the store make a purchase under the influence of digital environment. For instance, in 2015 in the US almost 90% of people have visited shop’s website before making an offline purchase; and made the second or third purchase already on the website.
Offline conversion are useful to:
How does it work?
In its simplest form, in order to track offline conversions you will need:
As a result, after loading groups of offline events into the «Business Manager», you'll get a matching of the data from your active campaigns that are set up to keep track of offline events.
Details on how to use this feature are written at the Facebook Business section handbook.
If you have an online store, then you might be interested in reading about the 5 benefits of dynamic advertising on Facebook & Instagram.
If you want to know more about Facebook & Instagram opportunities for online and offline retailers, feel free to ask for advice from the Aitarget Reselling Department.
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