Now you can optimize your Dynamic Creative (more about the tool here) campaigns for Mobile App Installs in our tool.
Dynamic Creative allows you to create various combinations of images, text pieces and ad titles and test their performance against each other for most personalised impressions.
This is good news for a number of reasons:
How to create Installs Campaign with Dynamic Creative
To create a campaign:
INSTALLS
INSTALLS
mobile and desktop newsfeed onlySINGLE_IMAGE
ad format
. Ad format
counts as one asset in an asset feed.SINGLE_IMAGE
ad_format + 1 link_url
+ 1 call_to_action_types
= 28 assetsIMAGES, BODIES, DESCRIPTIONS
, and TITLES
fields. Facebook appends url_tags
to the link URL as parameters for each asset in an ad.Step 0. Login via Facebook at fb.aitarget.com and choose your adaccount in the dashbord and click to its name.
Step 1. Press the “Create Campaign” button and you will see the window where you can choose the type of your ads campaign.
Choose "Mobile App" -> "Get new installs"
Step 2. Choose your adset budget as shown here.
Step 3. Choose your target audience as shown here, but do not forget to exclude Instagram in the placement choosing field (Reportedly, Facebook will support Dynamic Creative for this placement soon).
Step 4. The interface you see depends on the chosen advertising objective.
The “sandbox” for creating your ads is where you can build your ads by using the easy drag and drop interface to add your chosen objects. The process of ad creations contains several simple steps:
Step 5. Completion
The final step of creating your ads is the settings check (especially the Budget). If all is correct, then:
1. There will not be any errors like in the image below:
If such errors appear, click the red button and get the hint telling you how to rectify the issue.
2. If everything is right, every step will be marked with the green arrow.
3. The green “Create N New Ad(s)” button will appear, where N is the number of Ads that will be created for each audience.
4. Wait for this window to pop up:
Congratulations! You have successfully created all your Dynamic Creative Ads. You can click the “Create Similar Ads” button to go back to the previous settings and use them to create a new Ad Campaign or you can click the “Continue” button to see the statistics dashboard for your Ad Campaigns.
Try out Dynamic Creative for Installs here:
UPDATE:
October 19, 2017
The formal name of the tool is Dynamic Creative instead of “DCO” as the text previously called it. Click here to read more about Dynamic Creative.
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