DCO stands for Dynamic Creative Optimisation that allows you to create various combinations of images, text pieces and ad titles and test their performance against each other for most personalised impressions
This is good news for a number of reasons:
How to create Installs Campaign with Dynamic Creative Optimization
To create a campaign:
INSTALLSmobile and desktop newsfeed only
ad format. A
d formatcounts as one asset in an asset feed.
SINGLE_IMAGEad_format + 1
call_to_action_types= 28 assets
IMAGES, BODIES, DESCRIPTIONS, and
TITLESfields. Facebook appends
url_tagsto the link URL as parameters for each asset in an ad.
Step 0. Login via Facebook at fb.aitarget.com and choose your adaccount in the dashbord and click to its name.
Step 1. Press the “Create Campaign” button and you will see the window where you can choose the type of your ads campaign.
Step 4. The interface you see depends on the chosen advertising objective.
The “sandbox” for creating your ads is where you can build your ads by using the easy drag and drop interface to add your chosen objects. The process of ad creations contains several simple steps:
Step 5. Completion
The final step of creating your ads is the settings check (especially the Budget). If all is correct, then:
1. There will not be any errors like in the image below:
If such errors appear, click the red button and get the hint telling you how to rectify the issue.
2. If everything is right, every step will be marked with the green arrow.
3. The green “Create N New Ad(s)” button will appear, where N is the number of Ads that will be created for each audience.
4. Wait for this window to pop up:
Congratulations! You have successfully created all your DCO Ads. You can click the “Create Similar Ads” button to go back to the previous settings and use them to create a new Ad Campaign or you can click the “Continue” button to see the statistics dashboard for your Ad Campaigns.
Try out Dynamic Creative Optimization for Installs here:
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