Case Studio

August continued the main trend of recent months: ad platforms keep handing routine tasks over to AI and automation. Let's take a closer look at the updates.

This guide combines the current betting ad policies published directly by Meta, TikTok, and Google with Evido by Aitarget's multi-year, hands-on experience running licensed betting campaigns across CIS, LatAm, and EMEA markets — every rule below is either a platform's own disclosed policy or something we've verified running live accounts, not a guess or a workaround.

July brought a new wave of AI tools for ad creation (LinkedIn, Meta) and continued the trend toward transparency and consolidated campaign management (Google). Snapchat and Telegram bet on integrations and community tools, while TikTok expanded performance solutions for niche verticals like streaming.

We've made the TikTok Ads account creation form more detailed to collect all the necessary information the first time around. This helps prepare the account for TikTok's requirements in advance, reduces the number of follow-up requests, and gets you to campaign launch faster.

CFDs (Contracts for Difference) have long been on TikTok's list of financial categories fully prohibited from advertising. The platform classified them as high-risk financial instruments and blocked promotion outright.

Aitarget offers two ways to fund your balance: card payment and invoice payment. Each option has its own advantages, so below we'll explain the key differences to help you choose the one that best fits your needs.