What’s the first thing you do after you wake up in the morning? Nowadays, the majority of us immediately check our messages and social media. Studies show 61% of us reach out for a mobile as soon as we wake up and give our body a good stretch. Almost everyone - 96% of people - checks their phones within the first hour of the day, and 90% of us use social media at work. Most of the browsing is happening on mobile, with 66% penetration of global mobile users in 2017.
We spend on average of 50 minutes per day on Facebook-owned social media (WhatsApp excluded), which makes up at least one year and seven months of our lifetime. Social media has become such an integral part of our daily routine, and it insidiously applies various tools to hold our attention for as long as possible. Facebook hooks include its sophisticated algorithm-based news feed, Friends Days, Your Memories posts, automatic location identification, photo tagging, and its currently highest priority: videos.
More specifically, mobile-first videos.
The Cult of Video
There are many numbers to support Facebook’s decision to prioritise dynamic format over static images. Native videos on its platform perform better than any other format. For example, Facebook native videos can get an astounding 10 times higher share rate than Youtube videos. Users are inclined to share captivating videos seven times more than links. Video ads on Facebook are more likely to increase brand awareness and intent to purchase, compared to static ads.
If you are looking for a sign to help increase your video-making efforts, look no further.
Aitarget’s Personalised Video Creation Tool
What’s one thing people like even more than dynamic content in ads? Personalisation of those ads (71% of people prefer ads tailored to them and their interests, as this study by Adlucent shows). If you, however, want to create personalised videos for different targeted audiences, you will face a roadblock: video production is expensive and time-consuming.
Aitarget Video solution automatically creates and customises videos depending on your intended targeting. It pulls information from an automatically updated product feed, and adds specific details about items, such as names, prices, discounts, etc. If any product is currently out of stock, users will not see it.
As you may know, vertical videos are much better for user experience on mobile web and apps, and can do wonders for brand awareness. Yet many brands are still trying to either launch an ad with a horizontal video, or crop their pre-made creatives to make them work as vertical videos. Do not do that! You will only lose your time and break creatives.
Our technology automatically creates vertical videos according to all mobile requirements, including a full screen format.
It adds personalisation according to, for example, the destination of delivery.
Let’s have a look at the results of the implementation of our video creation tool from one of our clients, maps.me. Maps.me is a free map and navigation app for iOS and Android that works both online and offline.
The image below shows the difference between ad campaigns made by our client and the ones created with our Aitarget tool. The CPI of personalised ads is 13% lower (only $0.11), and the number of app installs is two times higher, compared to the non-personal ones.
Here’s an example of the automatically generated video by the client’s request.
The Picture Is Crystal Clear
Facebook is prioritising video over any other format. By investing in such video ads, you will increase your engagement and conversion.
Take into consideration your intended moment of communication with users, and select video ad formats accordingly. Users on the go quickly scroll through their feeds, and will not pay attention to anything complex. This is when you should push short, snackable videos. On the other hand, “lean back” relaxed users are more receptive of complex messages. Tell them your product story then.
Are you interested in creating high-converting video ads with one click?
We just sent you an email. Please click the link in the email to confirm your subscription!
OKSubscriptions powered by Strikingly