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optimisation

Diagnosing Facebook Ad PerformanceTutorials

Diagnosing Facebook Ad Performance

Aitarget examines how a “new relevance score” can be used to diagnose issues with ads, and find a cure for poor
How to Install a Codeless Pixel Event on Your Website?Tutorials

How to Install a Codeless Pixel Event on Your Website?

To track particular users’ actions on your website with Facebook Pixel, normally you need to choose an event from the
Long story short: campaign budget optimisationTutorials

Long story short: campaign budget optimisation

What Facebook’s shift of budgets to campaign level means for advertisers In September, advertisers will see changes to the budget
Different Strategies for Managing and Automating Ad CampaignsTutorials

Different Strategies for Managing and Automating Ad Campaigns

In this article we’d like to introduce some of the most utilised automation strategies worth familiarising yourself with.   Tunnel
Ad Campaign Managing Strategies: Weighted Average StrategyTutorials

Ad Campaign Managing Strategies: Weighted Average Strategy

One strategy for campaign management is comparing your ad set parameters with the weighted average of all ad sets in
Ad Campaign Managing Strategies: Funnel StrategyTutorials

Ad Campaign Managing Strategies: Funnel Strategy

In Facebook advertising, an ad or a group of ads (ad set) may not perform as well the following day
Ad Campaign Managing Strategies: Tunnel StrategyTutorials

Ad Campaign Managing Strategies: Tunnel Strategy

Tunnel strategy is one of the most popular automation strategies with our clients. In essence, it requires two sets of
Lifting Your Ad Results to New Levels: Part 2Insights

Lifting Your Ad Results to New Levels: Part 2

Going higher with more tips for effective real estate ads from Aitarget, Facebook, JagaJam and Donstroy. The article was first published on Medium. In the
Lifting Your Ad Results to New Levels: Part 1Insights

Lifting Your Ad Results to New Levels: Part 1

Tips for effective real estate ads from Aitarget, Facebook, JagaJam, and Donstroy. The article was first published on Medium. In the middle of the
Tunnelling Your Way to FortuneInsights

Tunnelling Your Way to Fortune

How Aitarget’s budget optimisation for financial broker Exness increased conversions and reduced cost per registration. Advertising on Facebook flows through a few

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