In this article we’d like to introduce some of the most utilised automation strategies worth familiarising yourself with.


Tunnel strategy

In essence, this requires two sets of values: the floor/cap for сost per result (like click, install, or another action), and the upper/lower bid limit at Facebook Ad Auction.
To implement this strategy you need:

  • a clear picture of your goal.
  • the results you are looking to achieve.
  • the cost you are willing to pay for each result, e.g. the price ceiling of each bid and your total budget.
Your bid will be changing within the set boundaries at set intervals (for instance, 2 cents), helping you to reach the most cost-efficient outcomes.