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Creating Lookalike Audiences

What are Lookalike Audiences?

Lookalike Audiences are a way to reach new people who could be interested in your business, because they are similar to the audience you already know (your clients and those you care for).

You can base your Lookalike Audience on a variety of sources (e.g. people who like your Page or visited your website).


When should I use Lookalike Audiences?

Lookalike Audiences can be used for different advertising objectives when you want to reach people who are similar to users from the source, i.e. a Custom Audience that you previously created in the Audience section.

Examples of sources:

  • You can address people similar to your existing clients.
  • You can generate more traffic to your website by addressing people similar to those who have already visited it.
  • You can increase the popularity of your Mobile App by including in your targeting an audience similar to your existing users.


Before you begin

To create a Lookalike Audience, you should have administrator rights for your Page or Pixel that provides data about the original audience.

  • If you create a Lookalike Audience from a Custom Audience, you must be the creator of that Custom Audience.
  • If you create a Lookalike Audience on the base of app installs, you should have an administrator or developer role in the application.


How do I create a Lookalike Audience?

1. Go to the Audiences section in your account.

2. Click “Create Audience” in the pop-up list and select “Lookalike”.

3. Select a source.

  • You can use any Custom Audience.
  • The minimum size of the initial audience – 100 people.
  • As a Lookalike source, create a group of 1,000–50,000 clients from your database representing the best characteristics: the ones that drive the most profit to/engagement with your business, e.g. lifetime value, biggest total number/cost of transactions/orders, or engagement rate.

4. Choose country/countries where you’d like to find a similar set of people.

5. Choose a source, location, and audience size with the slider.



6. Click “Create Audience”.


What is important

It may take Facebook between 6-24 hours to create your Lookalike Audience. While your Lookalike is used in an active campaign, it will be updating every 3-7 days.

You can use your Lookalike Audience in targeting straight after it is established.


Patrick Luk
April 30, 2019

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