Regulated Advertising

For advertisers in crypto, trading, dating, AI companionship, fintech, gaming, and affiliate marketing — businesses that have very little in common except the fact that platforms decided to group them under one convenient label, “special categories” — advertising today often feels less like growth and more like survival.

Trading companies waste weeks on failed account setups, rejections, and workarounds. Temporary accounts. Fragmented campaigns. Manual reviews. Constant rejections.

Intuitive solutions don't always work in Telegram Ads. This case study walks through the thinking behind the hypotheses tested, and how that process led to a 1.3% CTR, well above the 0.8% benchmark.

Partners: Evido by Aitarget × OHM Agency

How OHM Agency and Evido by Aitarget launched a fintech app in Africa and scaled to 106k installs

If you’ve read our previous article on overcoming compliance challenges and navigating new opportunities in financial and trading advertising, you know that 2025 brings positive regulatory shifts and platform support that no agency or direct advertiser should overlook. Now it’s time to get practical.