June showed advertising platforms moving from standalone AI features toward full AI ecosystems. Meta, Google, TikTok and others are building their own AI hubs, automating ad creation, and increasingly handing campaign management over to intelligent agents.
Meta Ads
| Update | What changed | Impact on advertisers |
|---|---|---|
| 🔥 Booking directly from Lead Ads | After completing an Instant Form, an embedded calendar now opens directly on the Thank You page without leaving Facebook. Form data is automatically pre-filled into the booking fields. | Removes a major funnel drop-off: users can book immediately after submitting a lead. Especially valuable for service businesses. |
| Lead campaign optimization for conversion value (Maximize Value of Conversions) | Lead campaigns with website conversion destinations can now optimize not only for lead volume but also for lead value. | The algorithm prioritizes higher-value conversions instead of simply maximizing lead quantity, potentially increasing ROAS. |
| Placement & Channel Value Rules | Placement Value Rules and Conversion Location Value Rules are now available to all advertisers directly within campaign setup. | Lets advertisers signal where their business creates the most value while keeping the benefits of Advantage+ automation. |
| ❗️ Dating Ads policy update | Since June 24, Meta allows ads for consensual non-monogamous relationship services, provided they comply with policy requirements and target users aged 18+. | Opens a compliant advertising channel for niche dating platforms focused on open relationships. |
| Health & Wellness ad policy update | Meta is moving from product-based restrictions to a claims-based approach, evaluating ads based on the claims they make rather than the product category itself. | Removes several common approval barriers for beauty, wellness, and nutraceutical advertisers. |
| Live Video Ads + Live Shopping | Livestreams become paid advertising inventory, allowing viewers to browse products, see prices, and purchase directly during the stream. | Enables brands to scale live content beyond existing followers while combining livestreaming with direct sales. |
| End-to-end AI creative solution | Meta is testing a unified AI workspace for generating, adapting, translating, and approving advertising creatives. | Speeds up creative production, although advertisers should monitor automatic AI modifications before publishing. |
| Meta Creator Marketing Hub | Creator Marketplace and Partnership Ads Hub are being merged into one platform. | Makes managing creators, collaborations, and Partnership Ads much easier from a single interface. |
| Meta Business Agent — global rollout | Business Agent is now available globally, allowing AI to operate inside WhatsApp, Messenger, and Instagram by answering customer questions, recommending products, qualifying leads, and assisting with sales. | Messaging platforms become full AI-powered sales and customer-service channels. |
| Virtual Cards for Checkout | Shoppers can use temporary one-time Mastercard or Visa card numbers generated from their existing payment accounts. | Improves payment security and increases consumer confidence during online checkout. |
| Creator affiliate program expansion | Creators can now connect affiliate accounts, publish affiliate links, and tag products from business catalogs directly in Reels and Feed. | Brands gain an additional sales channel through creator content while creators are incentivized to promote products via commissions. |
TikTok Ads
| Update | What changed | Impact on advertisers |
|---|---|---|
| Growth Max for Mini Series | TikTok launched an AI tool for promoting Mini Series. Growth Max automatically optimizes episode delivery to retain viewers and increase total series views. | Creators and brands using the Mini Series format can scale their audience more easily without manual campaign optimization. |
| Symphony Agent | TikTok introduced an AI agent for ad creation. It analyzes trends, top-performing ads, and brand objectives, then helps generate scripts, videos, and identify suitable creators. | Campaign preparation becomes faster as AI takes over part of the strategic and creative work. |
| TikTok Agentic Hub | TikTok introduced an environment where AI agents can interact with advertising tools and external services through MCP. | Enables automation of marketing tasks and integration with third-party AI systems. |
| Content Suite in TikTok One | A UGC library with AI-powered search has been added. The system helps brands discover relevant user-generated videos and request usage rights directly within the platform. | Brands can more easily discover high-quality UGC and quickly turn it into Spark Ads or other advertising campaigns. |
Google Ads
| Update | What changed | Impact on advertisers |
|---|---|---|
| YouTube: new insight tools | Google introduced a next-generation Insights Finder and other AI tools that help identify trends, analyze audience interests, and generate creative ideas based on YouTube user behavior. | Media strategy and creative planning become faster as AI surfaces topics audiences genuinely care about. |
| New analytics tools for YouTube Brand Campaigns | Google updated Brand Lift and Brand Report Hub. Advertisers can now evaluate YouTube campaigns' impact on brand awareness, interest, and purchases from one interface and compare campaign performance. | Makes it easier to measure brand campaign performance and demonstrate impact on business metrics rather than just video views. |
| Walmart Connect in Display & Video 360 | Advertisers gained access to Walmart Connect audiences in DV360 and can now measure YouTube advertising's impact on real online and in-store Walmart purchases. | Brands can leverage the largest US retailer's audience data for targeting and, for the first time, connect YouTube ad exposure with offline sales. |
| Financial advertiser verification in EU/EEA | Google is expanding mandatory verification for financial services advertisers to 24 additional EU/EEA countries. Campaigns will not be allowed to run without verification once the new requirements take effect. | Financial companies should complete verification in advance to avoid campaign interruptions. |
| New real estate ad formats (US only for now) | Google Search introduced dedicated ad formats for real estate agencies and developers, displaying property cards with photos, pricing, and key details directly in search results. | Real estate companies receive a more prominent advertising format that shortens the customer journey from search to property selection. |
Snapchat Ads
| Update | What changed | Impact on advertisers |
|---|---|---|
| AI Smart Assistant in Ads Manager | Ads Manager now includes an AI assistant that helps set up campaigns by recommending objectives, audiences, bids, fixing errors, and suggesting optimizations. | Campaign setup becomes easier, especially for smaller teams without deep Snapchat Ads expertise. |
| MCP for AI agents | Snapchat opened an MCP server allowing third-party AI agents to interact with its advertising tools. | Enables future automation of campaign management through external AI systems. |
| Creator Marketplace | Snapchat launched its own creator network for discovering influencers and running creator-led campaigns. | Brands can more easily find relevant creators and launch UGC-based campaigns. |
| AI ad-creation tools | Snapchat introduced new AI features for generating ad creatives, including image generation and automatic format adaptation. | Reduces time and cost of producing advertising materials. |
ChatGPT Ads (OpenAI)
| Update | What changed | Impact on advertisers |
|---|---|---|
| Product Feed Ads | Ads Manager now supports product feed uploads. ChatGPT automatically generates product ads from catalog data, similar to Google Shopping. | Online stores can promote their entire catalog without creating individual ads manually. |
| ChatGPT Ads in the UK | The UK became the first European market where ChatGPT advertising officially launched. | This marks an early step toward international expansion of OpenAI’s advertising platform. |
Telegram Ads
No new updates released in June.
Evido by Aitarget
| Update | How it helps advertisers |
|---|---|
| OpenAI Ads and Amazon Ads are now available on the Aitarget platform | Advertisers can connect more ad platforms to a single Aitarget workspace and centrally manage accounts and payments. Aitarget Accounts |
| Updated offer documents section | This section now displays both current and previous versions of offers for full transparency and easier tracking of changes. |
| Telegram Insider: geographic expansion (Thailand + Malaysia + Argentina) | New countries have been added to Telegram Insider, giving advertisers access to more channels, audiences, and markets. This expands inventory options and provides greater flexibility for testing new geographies and building ad strategies. Telegram Insider |
| TopView format launched in Azerbaijan | Evido by Aitarget was among the first to provide access to this premium ad format, enabling clients to secure early inventory after launch. |
Last updated:
Jul 1, 2026
Ksenia Lebedeva
Content Manager
Ksenia is a content marketer with experience across B2B marketing, brand communications, and digital growth. She has worked in both product and service-based environments, leading content initiatives for LinkedIn, YouTube, and other digital channels. Her background includes content strategy, SEO, social media, project management, and cross-functional marketing support — with a strong focus on building structured communication that supports business goals.
LinkedIn
.jpg)
.jpg)
