Here we'll answer the most common questions advertisers have about TikTok Web Traffic — from optimization and measurement to choosing the right setup for your account.
On TikTok, Web Traffic can be more than a way to drive clicks. It can expand the funnel, build retargeting audiences, and support conversion campaigns.
In this article, we explain what Web Traffic is, how it differs from Conversion, and when to use it.
Most Web Traffic tests do not fail because the objective was the wrong choice. They fail because the campaign was set up in a way that made the result unreadable.
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