TikTok Ads Account Request Form Update: Why We Now Ask for More Documents

We've made the TikTok Ads account creation form more detailed to collect all the necessary information the first time around. This helps prepare the account for TikTok's requirements in advance, reduces the number of follow-up requests, and gets you to campaign launch faster.

In this article, we cover which fields were added to the form, why we added them, and why we recommend filling out the request as thoroughly as possible.

Step 1 Stays the Same: Connecting Your TikTok Business Account

The first step of the request hasn't changed. You can still connect your TikTok Business account.

This step is optional, but we recommend not skipping it. It helps you:

• set up the ad account faster;
• select the right Business Center from a list instead of entering the ID manually;
• avoid errors during connection;
• get access to additional ad management features.

What Changed in the Request Form

We added several new fields that help prepare the account for TikTok's requirements and speed up further checks:

• official name of the promoted business (required field);
• country of registration of the business (required field);
• documents for business verification (optional field);
• license for regulated industries (if required, optional field);
• creatives to be used in advertising campaigns.

The official name and country of registration are now required because they determine the available markets, the account currency, and the list of documents TikTok may request.

It's important to enter this information accurately: once the ad account is created, these details cannot be changed.

Why We Ask You to Add Business Documents

Documents help you pass TikTok's business verification and confirm information about the company that will be running the ads. A verified account gets access to more advertising features and tools.

Any of the following documents will work:

• certificate of (state) registration;
• extract from the trade register;
• company license;
• certificate of tax registration.

If you're working as an agency, attach the client's documents (the end advertiser's) rather than your own agency's. TikTok verifies the business that's actually being advertised, not the agency running the campaign.

When a License Is Required for TikTok Ads

For certain industries and countries, TikTok requires additional documents confirming a company's right to operate in a specific category.

If your business falls under a regulated category, we recommend attaching a license right when you create the request. This lets you prepare the account for the platform's requirements in advance and avoid additional checks at the moment of launch.

Depending on the business category, having a license may also be required for further processes, such as gaining whitelist access.

Uploading Creatives for Your Campaign

You can now add the creatives you plan to use in your ad campaigns directly in the request.

Our team will check the materials for compliance with TikTok's advertising policies and, if needed, provide recommendations for revisions. This kind of upfront check helps catch potential issues before the campaign goes into moderation. It usually speeds up the moderation process.

You can also check your creatives yourself, in advance, using AdScan.

The service analyzes video, images, and ad copy for TikTok, Meta, Google, and Telegram Ads, and shows:

• the level of ban risk;
• elements that may raise flags during moderation;
• recommendations for fixing them;
• links to the relevant advertising policy clauses.

This lets you prepare your creatives in advance and avoid unnecessary back-and-forth during moderation.

Why We Updated the Request Form

Previously, TikTok could request some of this information only after the ad account was already created, which meant the campaign launch depended on passing additional checks along the way.

Now we collect the key data upfront, so the account is prepared according to the platform's requirements from the start and the number of follow-up requests is minimized.

A complete request helps you pass the necessary checks faster, avoid delays, and move on to launching campaigns without extra steps.

How We Handle Your Documents

All documents you provide through the request form are used only for interacting with the TikTok platform and completing the necessary checks.

We handle the data we receive responsibly and process it in accordance with our privacy policy.