Expert Contributor

Ksenia Lebedeva

Product Manager at AdHand

Ksenia is a content marketer with experience across B2B marketing, brand communications, and digital growth. She has worked in both product and service-based environments, leading content initiatives for LinkedIn, YouTube, and other digital channels. Her background includes content strategy, SEO, social media, project management, and cross-functional marketing support — with a strong focus on building structured communication that supports business goals.

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2025
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Ksenia Lebedeva

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TikTok Smart+. How to launch smarter ads and get 2% cashback on ad spend
Mar 4, 2026
5
min read

TikTok Smart+. How to launch smarter ads and get 2% cashback on ad spend

TikTok has long outgrown its reputation as an entertainment platform. Today it's a full-funnel performance channel where people discover, research, and buy — often without ever leaving the app. The challenge for advertisers has always been keeping pace with how fast this platform moves.
Step-by-Step Guide: How to Set Up Smart+. Setup Tips
Mar 4, 2026
3
min read

Step-by-Step Guide: How to Set Up Smart+. Setup Tips

General Recommendations for All Smart+ Campaign Types
January 2026: Advertising Platform Updates
Feb 3, 2026
4
min read

January 2026: Advertising Platform Updates

January 2026 completed the transformation of digital advertising: AI stopped being an assistant and became the main player.
Qeydiyyat linki: Rəqəmsal Marketinqdə 2025-ci ilin trendləri. Yeni və köhnəlmiş üsullar
Oct 2, 2025
1
min read

Qeydiyyat linki: Rəqəmsal Marketinqdə 2025-ci ilin trendləri. Yeni və köhnəlmiş üsullar

9 oktyabr saat 12:00-da (Bakı vaxtı ilə) sizi “Rəqəmsal Marketinqdə 2025-ci ilin trendləri: Yeni və köhnəlmiş üsullar” adlı vebinarımıza qoşulmağa dəvət edirik. Həmkarımız İsmayıl Sadıqov və xüsusi qonağımız Anar Heravasov rəqəmsal marketinq sahəsində baş verən dəyişikliklər və marketoloqların trendlərdən geri qalmamaq üçün nələri bilməli olduqları barədə danışacaqlar.