Expert Contributor

Ksenia Lebedeva

Content Manager

Ksenia is a content marketer with experience across B2B marketing, brand communications, and digital growth. She has worked in both product and service-based environments, leading content initiatives for LinkedIn, YouTube, and other digital channels. Her background includes content strategy, SEO, social media, project management, and cross-functional marketing support — with a strong focus on building structured communication that supports business goals.

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2025
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Ksenia Lebedeva

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Web traffic: FAQ
Sep 9, 2026
3
min read

Web traffic: FAQ

Here we'll answer the most common questions advertisers have about TikTok Web Traffic — from optimization and measurement to choosing the right setup for your account.
Web Traffic Unlocks Additional Ad Formats
Sep 9, 2026
5
min read

Web Traffic Unlocks Additional Ad Formats

Another important advantage of Web Traffic is that it gives advertisers access to creative formats designed specifically for the Traffic objective.
TikTok Web Traffic Ads: The Mid-Funnel Objective, Explained in Full
Sep 7, 2026
8
min read

TikTok Web Traffic Ads: The Mid-Funnel Objective, Explained in Full

On TikTok, Web Traffic can be more than a way to drive clicks. It can expand the funnel, build retargeting audiences, and support conversion campaigns. In this article, we explain what Web Traffic is, how it differs from Conversion, and when to use it.
How to Launch Web Traffic: A Practical Framework
Sep 7, 2026
3
min read

How to Launch Web Traffic: A Practical Framework

Most Web Traffic tests do not fail because the objective was the wrong choice. They fail because the campaign was set up in a way that made the result unreadable.
Advertising platform updates: August 2026
Sep 4, 2026
6
min read

Advertising platform updates: August 2026

August continued the main trend of recent months: ad platforms keep handing routine tasks over to AI and automation. Let's take a closer look at the updates.
Advertising Betting on Meta, TikTok & Google: A Compliance and Growth Guide
Aug 26, 2026
7
min read

Advertising Betting on Meta, TikTok & Google: A Compliance and Growth Guide

This guide combines the current betting ad policies published directly by Meta, TikTok, and Google with Evido by Aitarget's multi-year, hands-on experience running licensed betting campaigns across CIS, LatAm, and EMEA markets — every rule below is either a platform's own disclosed policy or something we've verified running live accounts, not a guess or a workaround.