Expert Contributor

Ksenia Lebedeva

Content Manager

Ksenia is a content marketer with experience across B2B marketing, brand communications, and digital growth. She has worked in both product and service-based environments, leading content initiatives for LinkedIn, YouTube, and other digital channels. Her background includes content strategy, SEO, social media, project management, and cross-functional marketing support — with a strong focus on building structured communication that supports business goals.

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2025
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Ksenia Lebedeva

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Digital Advertising in East Africa: What Works on TikTok, Meta & Google — and Where It Gets Complicated
Jun 8, 2026
10
min read

Digital Advertising in East Africa: What Works on TikTok, Meta & Google — and Where It Gets Complicated

Most campaigns in East Africa don't fail because the market isn't ready. They fail because the setup wasn't.
Advertising platform updates: May 2026
Jun 3, 2026
7
min read

Advertising platform updates: May 2026

May was defined by AI-powered automation and new approaches to search, attribution, and creative production. Advertising platforms continue to reduce the amount of manual work required from marketers, shifting more responsibilities to algorithms and agentic AI systems.
How to Register on the Aitarget Platform
May 27, 2026
3
min read

How to Register on the Aitarget Platform

Registration on the Aitarget platform is quick and straightforward. Verification usually takes no more than one business day. In this guide, we’ll walk you through the key steps to help you complete the process smoothly and avoid unnecessary delays.
TikTok Smart+ Cost Cap: How to Scale Without Losing Budget Control
May 25, 2026
5
min read

TikTok Smart+ Cost Cap: How to Scale Without Losing Budget Control

“I can’t control spend when I scale a campaign” — this is one of the most common frustrations among online advertising teams. The platform algorithm moves fast, auctions are unpredictable, and the standard Maximum Delivery strategy can easily send CPA through the roof during high-competition periods.Cost Cap is built to fix exactly that.
How to create a Telegram Ads account
May 7, 2026
2
min read

How to create a Telegram Ads account

This is a step-by-step guide on how to create a Telegram Ads account via the Aitarget platform.