May was defined by AI-powered automation and new approaches to search, attribution, and creative production. Advertising platforms continue to reduce the amount of manual work required from marketers, shifting more responsibilities to algorithms and agentic AI systems.

ChatGPT now shows ads. We got early access — a hands-on walkthrough of OpenAI Ads Manager Beta, how targeting works, and how to write context hints.

Platforms are collectively moving the market toward an AI-first advertising ecosystem, where key processes, from creative production to optimization and analytics, are automated and built directly into the platforms.

March 2026: new attribution in Meta, AI-driven ads in Google, and premium formats in TikTok. Key updates in the digest below.

Evido by Aitarget is a reseller of advertising platforms: Telegram, TikTok, Meta, Google, Snapchat, X and LinkedIn Ads. Our platform lets you top up your balance, manage ad budgets and analytics — all in one place.

February didn’t bring dozens of major releases, but it did introduce several targeted changes — each of which directly affects how advertising campaigns are launched and scaled.