Anya Korzun

Creative diversification isn’t about luck or brute force — it’s a structured system of actions and experiments, now more accessible than ever with AI-driven creative automation. With the right approach, expanding creative variety no longer requires complicated or resource-heavy production cycles.

For advertisers in crypto, trading, dating, AI companionship, fintech, gaming, and affiliate marketing — businesses that have very little in common except the fact that platforms decided to group them under one convenient label, “special categories” — advertising today often feels less like growth and more like survival.

If you’ve read our previous article on overcoming compliance challenges and navigating new opportunities in financial and trading advertising, you know that 2025 brings positive regulatory shifts and platform support that no agency or direct advertiser should overlook. Now it’s time to get practical.

Navigating the compliance maze in trading and financial services advertising can feel overwhelming — especially as platforms like Meta, TikTok, and Telegram continue to change the rules. Yet, 2025 is a year of transition and new opportunities. Whether you’re an agency or a direct advertiser who’s struggled with policy rejections, inconsistent approvals, or unclear support, this article will help you master the new terrain and get ahead of the curve.

Learning from Meta Marketing Day in Warsaw

As the largest marketplace in Azerbaijan, Birmarket aimed to supercharge its mobile app growth by acquiring new users and boosting in-app purchases. With TikTok emerging as a relatively underestimated channel in the country, early benchmarks hinted at untapped potential. The challenge: Could TikTok deliver sustained user acquisition, drive purchases, and scale up to meet broader business goals?