Marketing expert

Anya Korzun

Head of Marketing

Anya is a marketing and strategy leader with 15+ years of experience across adtech, product growth, partnerships, and go-to-market strategy. She has worked across agency and product environments, helping teams shape offers, launch new solutions, and find growth opportunities in complex markets.

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Articles Published
2019
Active Since
Articles by

Anya Korzun

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Freedom Broker unlocks new insights with Meta Search Lift and Evido
Sep 25, 2025
3
min read

Freedom Broker unlocks new insights with Meta Search Lift and Evido

Freedom Broker Armenia aimed to go beyond standard last‑click attribution and better understand how Meta advertising shapes customer behavior throughout the entire journey — from brand discovery to product applications. To achieve this, the company partnered with Evido and launched a Meta Search Lift test designed to measure the incremental impact of Meta campaigns on traffic sources and conversions.
How Influencer Agency helped Tecno drive 60% growth in TikTok Video Views using Evido
Jun 13, 2025
3
min read

How Influencer Agency helped Tecno drive 60% growth in TikTok Video Views using Evido

Tecno, a leading smartphone brand known for its affordable yet feature-rich devices, approached Influencer Azerbaijan with a clear goal: increase brand visibility and video views on TikTok among a wide but relevant audience. Since Tecno’s sales are primarily driven through partner retailers and offline campaigns, the main goal was to boost awareness and interest through high-reach, engaging video content — while also driving traffic via strong CTAs that consistently generate a high volume of clicks.
How Papa John’s cracked the code for cost-efficient app installs on TikTok
May 8, 2025
4
min read

How Papa John’s cracked the code for cost-efficient app installs on TikTok

When Papa John's Azerbaijan set out to boost their mobile app installs, they had two goals in mind: reach the right audience and do it efficiently. TikTok, with its massive reach and high engagement, was a natural choice.
Targeting Niche Audiences: Bank of Baku’s TikTok Success Story
Apr 2, 2025
2
min read

Targeting Niche Audiences: Bank of Baku’s TikTok Success Story

Discover how Bank of Baku boosted conversions by 95% by targeting niche audiences like military personnel and pensioners through TikTok ads—powered by Evido’s expert strategy and creative support.
Mastering Meta advertising for dating apps: Flure App case study
Mar 31, 2025
3
min read

Mastering Meta advertising for dating apps: Flure App case study

Discover how Evido helped Flure, a dating app, successfully advertise on Meta by securing whitelist access, ensuring policy compliance, and using advanced automation tools to boost performance and scale campaigns.
Leveraging TikTok for enhanced digital advertising with DigitalWind Agency and Evido
Mar 2, 2025
4
min read

Leveraging TikTok for enhanced digital advertising with DigitalWind Agency and Evido

Discover how DigitalWind and Evido launched a high-impact TikTok campaign in Cyprus, driving 2.7M impressions and boosting engagement. Learn key insights for cost-effective digital advertising.