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Anya Korzun
Anya Korzun

Marketing expert

Anya Korzun

Head of Marketing

Anya is a marketing and strategy leader with 15+ years of experience across adtech, product growth, partnerships, and go-to-market strategy. She has worked across agency and product environments, helping teams shape offers, launch new solutions, and find growth opportunities in complex markets.

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Articles Published
2019
Active Since
Articles by

Anya Korzun

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Compound Branding: building impact through many small moments
Nov 6, 2025
5
min read

Compound Branding: building impact through many small moments

Build brand impact through many small moments — key takeaways from Meta Marketing Day in Warsaw and how to apply compound branding.
Anya Korzun
Anya Korzun
Beyond the basics: how TikTok became a full-funnel growth channel for Birmarket
Oct 3, 2025
1
min read

Beyond the basics: how TikTok became a full-funnel growth channel for Birmarket

See how Birmarket scaled app installs and in-app purchases on TikTok — a full-funnel playbook you can copy for marketplace growth.
Anya Korzun
Anya Korzun
Freedom Broker unlocks new insights with Meta Search Lift and Evido
Sep 25, 2025
3
min read

Freedom Broker unlocks new insights with Meta Search Lift and Evido

See how Freedom Broker used Meta Search Lift with Evido to move beyond last-click and measure ads across the full customer journey.
Anya Korzun
Anya Korzun
How Influencer Agency helped Tecno drive 60% growth in TikTok Video Views using Evido
Jun 13, 2025
3
min read

How Influencer Agency helped Tecno drive 60% growth in TikTok Video Views using Evido

See how Influencer Agency drove 60% growth in Tecno's TikTok video views with Evido — the reach-and-engagement playbook.
Anya Korzun
Anya Korzun
How Papa John’s cracked the code for cost-efficient app installs on TikTok
May 8, 2025
4
min read

How Papa John’s cracked the code for cost-efficient app installs on TikTok

See how Papa John's Azerbaijan cut cost-per-install on TikTok while reaching the right audience — the targeting playbook behind it.
Anya Korzun
Anya Korzun
Targeting Niche Audiences: Bank of Baku’s TikTok Success Story
Apr 2, 2025
2
min read

Targeting Niche Audiences: Bank of Baku’s TikTok Success Story

See how Bank of Baku lifted conversions 95% by targeting niche TikTok audiences with Evido — the strategy and creative that delivered.
Anya Korzun
Anya Korzun