Expert Contributor

Ksenia Lebedeva

Content Manager

Ksenia is a content marketer with experience across B2B marketing, brand communications, and digital growth. She has worked in both product and service-based environments, leading content initiatives for LinkedIn, YouTube, and other digital channels. Her background includes content strategy, SEO, social media, project management, and cross-functional marketing support — with a strong focus on building structured communication that supports business goals.

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Articles Published
2025
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Ksenia Lebedeva

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How to Launch Web Traffic: A Practical Framework
Sep 7, 2026
3
min read

How to Launch Web Traffic: A Practical Framework

Most Web Traffic tests do not fail because the objective was the wrong choice. They fail because the campaign was set up in a way that made the result unreadable.
Advertising platform updates: August 2026
Sep 4, 2026
6
min read

Advertising platform updates: August 2026

August continued the main trend of recent months: ad platforms keep handing routine tasks over to AI and automation. Let's take a closer look at the updates.
Advertising Betting on Meta, TikTok & Google: A Compliance and Growth Guide
Aug 26, 2026
7
min read

Advertising Betting on Meta, TikTok & Google: A Compliance and Growth Guide

This guide combines the current betting ad policies published directly by Meta, TikTok, and Google with Evido by Aitarget's multi-year, hands-on experience running licensed betting campaigns across CIS, LatAm, and EMEA markets — every rule below is either a platform's own disclosed policy or something we've verified running live accounts, not a guess or a workaround.
Advertising platform updates: July 2026
Aug 4, 2026
7
min read

Advertising platform updates: July 2026

July brought a new wave of AI tools for ad creation (LinkedIn, Meta) and continued the trend toward transparency and consolidated campaign management (Google). Snapchat and Telegram bet on integrations and community tools, while TikTok expanded performance solutions for niche verticals like streaming.
TikTok Ads Account Request Form Update: Why We Now Ask for More Documents
Jul 14, 2026
5
min read

TikTok Ads Account Request Form Update: Why We Now Ask for More Documents

We've made the TikTok Ads account creation form more detailed to collect all the necessary information the first time around. This helps prepare the account for TikTok's requirements in advance, reduces the number of follow-up requests, and gets you to campaign launch faster.
Evido by Aitarget unlocks CFD advertising access on TikTok
Jul 10, 2026
5
min read

Evido by Aitarget unlocks CFD advertising access on TikTok

CFDs (Contracts for Difference) have long been on TikTok's list of financial categories fully prohibited from advertising. The platform classified them as high-risk financial instruments and blocked promotion outright.