Expert Contributor

Ksenia Lebedeva

Content Manager

Ksenia is a content marketer with experience across B2B marketing, brand communications, and digital growth. She has worked in both product and service-based environments, leading content initiatives for LinkedIn, YouTube, and other digital channels. Her background includes content strategy, SEO, social media, project management, and cross-functional marketing support — with a strong focus on building structured communication that supports business goals.

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Articles Published
2025
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Articles by

Ksenia Lebedeva

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How to create a Business Center in TikTok
Jun 24, 2026
2
min read

How to create a Business Center in TikTok

Create a TikTok Business Center step by step — a quick, correct setup guide for advertisers doing it for the first time.
Digital Advertising in East Africa: What Works on TikTok, Meta & Google — and Where It Gets Complicated
Jun 8, 2026
10
min read

Digital Advertising in East Africa: What Works on TikTok, Meta & Google — and Where It Gets Complicated

Win in East Africa: what actually works on TikTok, Meta and Google — and the setup mistakes that quietly kill campaigns.
Advertising platform updates: May 2026
Jun 3, 2026
7
min read

Advertising platform updates: May 2026

See how May 2026 accelerated AI automation across ad platforms — the search, attribution and creative changes worth acting on.
How to Register on the Aitarget Platform
May 27, 2026
3
min read

How to Register on the Aitarget Platform

Register on the Aitarget platform in minutes — a step-by-step guide to fast verification, usually within one business day.
TikTok Smart+ Cost Cap: How to Scale Without Losing Budget Control
May 25, 2026
5
min read

TikTok Smart+ Cost Cap: How to Scale Without Losing Budget Control

Scale TikTok campaigns without losing budget control — how Smart+ Cost Cap keeps spend predictable while the algorithm moves fast.
How to create a Telegram Ads account
May 7, 2026
2
min read

How to create a Telegram Ads account

This is a step-by-step guide on how to create a Telegram Ads account via the Aitarget platform.