Expert Contributor

Ksenia Lebedeva

Content Manager

Ksenia is a content marketer with experience across B2B marketing, brand communications, and digital growth. She has worked in both product and service-based environments, leading content initiatives for LinkedIn, YouTube, and other digital channels. Her background includes content strategy, SEO, social media, project management, and cross-functional marketing support — with a strong focus on building structured communication that supports business goals.

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2025
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Ksenia Lebedeva

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Targeting in Telegram Ads | Which countries can I advertise to?
May 6, 2026
5
min read

Targeting in Telegram Ads | Which countries can I advertise to?

Available targeting methods in Telegram Ads depend on whether you're running your ad in the basic (TON) or advanced account (EURO). Let's look at how to set up targeting in each.
Telegram Ads. Advanced account (EURO): how to create an ad
May 6, 2026
4
min read

Telegram Ads. Advanced account (EURO): how to create an ad

To create an ad on Telegram, you need a Telegram Ads account. You can open it through the Aitarget platform. On Aitarget, you can choose which type of ad account to create: basic (TON) or advanced (EURO).
Advertising platform updates: April 2026
May 4, 2026
5
min read

Advertising platform updates: April 2026

Platforms are collectively moving the market toward an AI-first advertising ecosystem, where key processes, from creative production to optimization and analytics, are automated and built directly into the platforms.
TikTok Smart+. How to launch smarter ads and get 2% cashback on ad spend
Mar 4, 2026
5
min read

TikTok Smart+. How to launch smarter ads and get 2% cashback on ad spend

TikTok has long outgrown its reputation as an entertainment platform. Today it's a full-funnel performance channel where people discover, research, and buy — often without ever leaving the app. The challenge for advertisers has always been keeping pace with how fast this platform moves.
Step-by-Step Guide: How to Set Up Smart+. Setup Tips
Mar 4, 2026
3
min read

Step-by-Step Guide: How to Set Up Smart+. Setup Tips

General Recommendations for All Smart+ Campaign Types
January 2026: Advertising Platform Updates
Feb 3, 2026
4
min read

January 2026: Advertising Platform Updates

January 2026 completed the transformation of digital advertising: AI stopped being an assistant and became the main player.