February didn’t bring dozens of major releases, but it did introduce several targeted changes — each of which directly affects how advertising campaigns are launched and scaled.
Meta
Update | What changed | What it means for advertisers |
Global rollout of ads in Threads | A new inventory source becomes available within the Meta ecosystem. Advertisers can scale campaigns without setting up a new platform or account. | |
Stricter policies against deceptive ads | Meta introduced stronger enforcement for ads using images of public figures and misleading financial claims | Financial, investment, and affiliate verticals will face stricter moderation. Creative messaging and performance claims must be handled more carefully. |
TikTok Ads
Update | What changed | What it means for advertisers |
Updated Smart+ campaigns | TikTok released updates to Smart+ campaigns, merging manual and automated workflows | Advertisers can use automated optimization while still maintaining control over ad groups, budgets, and assets. |
Multiple asset groups | Smart+ campaigns now support up to 50 creative asset groups | Makes it easier to scale campaigns and test a large number of creatives within a single campaign structure. |
AI creative tools | New AI-powered creative recommendations were introduced | The platform can now suggest improvements to creatives and automatically optimize asset performance. |
Google Ads
Update | What changed | What it means for advertisers |
Call Ads discontinued | Google has stopped allowing the creation of new call-only ads | Advertisers need to transition to Responsive Search Ads combined with call extensions. |
Parked domains removed from Search Partner Network | Parked domains are no longer eligible for ad placements | This should reduce the volume of low-quality traffic coming from search partners. |
Demand Gen updates | Google released new recommendations and updates for scaling Demand Gen campaigns | Launching discovery-driven campaigns across YouTube, Discover, and Gmail becomes easier and more structured. |
Telegram
Update | What changed | What it means for advertisers |
Major Telegram app update | Telegram released a major update with interface and channel management changes | UX updates may indirectly affect content consumption patterns and advertising performance on the platform. |
Evido by Aitarget
Update | How it helps advertisers |
Our clients gained direct insights into new TikTok advertising features, Smart+ automation, Symphony creative tools, and strategies for upcoming peak seasons such as Ramadan and Novruz. | |
TikTok Ads guide for real estate developers in Azerbaijan | A step-by-step framework for generating qualified leads on TikTok at different stages of property development — from early excavation to final sales. Includes creative strategy, messaging guidance, and ready-to-use video scripts. |
Ramadan advertising recommendations | Practical recommendations for launching campaigns during peak seasonal demand in Muslim markets, including timing strategies, creative positioning, and promotion mechanics. |
Fintech advertising case study (106K installs on Meta Ads) | Demonstrates how compliant infrastructure, creative strategy, and agency accounts can help scale regulated verticals without bans while maintaining controlled CPI. |
Allows advertisers to check ad copy against platform policies before submission, reducing the risk of rejection during moderation. |
Taken together, these updates point to a clear trend: platforms are simplifying tools, automating optimization, and tightening control over advertising content.
Last updated:
Apr 22, 2026
Anna Voronina
Maarketing Manager
Anna is a marketer with experience in content marketing, digital growth, and go-to-market strategy. Over the years, she has worked with SaaS, media, and product-focused companies, developing content marketing, SEO, paid acquisition, brand communications, and marketing campaign launches. She is particularly interested in translating complex products and market specifics into clear messaging that helps businesses achieve their goals.
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