February didn’t bring dozens of major releases, but it did introduce several targeted changes — each of which directly affects how advertising campaigns are launched and scaled.
Meta
Update | What changed | What it means for advertisers |
Global rollout of ads in Threads | A new inventory source becomes available within the Meta ecosystem. Advertisers can scale campaigns without setting up a new platform or account. | |
Stricter policies against deceptive ads | Meta introduced stronger enforcement for ads using images of public figures and misleading financial claims | Financial, investment, and affiliate verticals will face stricter moderation. Creative messaging and performance claims must be handled more carefully. |
TikTok Ads
Update | What changed | What it means for advertisers |
Updated Smart+ campaigns | TikTok released updates to Smart+ campaigns, merging manual and automated workflows | Advertisers can use automated optimization while still maintaining control over ad groups, budgets, and assets. |
Multiple asset groups | Smart+ campaigns now support up to 50 creative asset groups | Makes it easier to scale campaigns and test a large number of creatives within a single campaign structure. |
AI creative tools | New AI-powered creative recommendations were introduced | The platform can now suggest improvements to creatives and automatically optimize asset performance. |
Google Ads
Update | What changed | What it means for advertisers |
Call Ads discontinued | Google has stopped allowing the creation of new call-only ads | Advertisers need to transition to Responsive Search Ads combined with call extensions. |
Parked domains removed from Search Partner Network | Parked domains are no longer eligible for ad placements | This should reduce the volume of low-quality traffic coming from search partners. |
Demand Gen updates | Google released new recommendations and updates for scaling Demand Gen campaigns | Launching discovery-driven campaigns across YouTube, Discover, and Gmail becomes easier and more structured. |
Telegram
Update | What changed | What it means for advertisers |
Major Telegram app update | Telegram released a major update with interface and channel management changes | UX updates may indirectly affect content consumption patterns and advertising performance on the platform. |
Evido by Aitarget
Update | How it helps advertisers |
Our clients gained direct insights into new TikTok advertising features, Smart+ automation, Symphony creative tools, and strategies for upcoming peak seasons such as Ramadan and Novruz. | |
TikTok Ads guide for real estate developers in Azerbaijan | A step-by-step framework for generating qualified leads on TikTok at different stages of property development — from early excavation to final sales. Includes creative strategy, messaging guidance, and ready-to-use video scripts. |
Ramadan advertising recommendations | Practical recommendations for launching campaigns during peak seasonal demand in Muslim markets, including timing strategies, creative positioning, and promotion mechanics. |
Fintech advertising case study (106K installs on Meta Ads) | Demonstrates how compliant infrastructure, creative strategy, and agency accounts can help scale regulated verticals without bans while maintaining controlled CPI. |
Allows advertisers to check ad copy against platform policies before submission, reducing the risk of rejection during moderation. |
Taken together, these updates point to a clear trend: platforms are simplifying tools, automating optimization, and tightening control over advertising content.
Last updated:
Jul 2, 2026
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