Expert Contributor

Anna Voronina

Maarketing Manager

Anna is a marketer with experience in content marketing, digital growth, and go-to-market strategy. Over the years, she has worked with SaaS, media, and product-focused companies, developing content marketing, SEO, paid acquisition, brand communications, and marketing campaign launches. She is particularly interested in translating complex products and market specifics into clear messaging that helps businesses achieve their goals.

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2024
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Anna Voronina

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Ten paid marketing updates from August that will boost your ROI
Sep 1, 2025
4
min read

Ten paid marketing updates from August that will boost your ROI

August brought a wave of marketing updates that signal where paid media is heading: more automation, less manual control, and a sharper focus on performance. Meta and Google leaned further into AI-driven optimization. TikTok tightened the rules around transparency and off-platform links. Telegram quietly positioned itself as a more serious player for advertisers.
The power of memes: BrainStat reduces crypto course CPA from €11 to €7
Aug 24, 2025
6
min read

The power of memes: BrainStat reduces crypto course CPA from €11 to €7

We're Evido by Aitarget, a Telegram Ads reseller. We have an exciting case study to share with you.
Webinar Registration: Global Brands, Local Success: Lessons from Evido & OnDigital
Aug 8, 2025
1
min read

Webinar Registration: Global Brands, Local Success: Lessons from Evido & OnDigital

Join Ismayil from Evido and Zamin from OnDigital for a practical session on how global brands can achieve local success. This exclusive webinar will unpack a real‑world case study with Lacoste, showing how a renowned global brand partnered with a local agency to thrive in the Azerbaijani market. You’ll learn how to adapt messaging, creatives and targeting for a local audience, and see the results across Meta, Google and SEO.
Stay ahead in paid media: July 2025 updates from Meta, TikTok, Google and Telegram
Aug 5, 2025
10
min read

Stay ahead in paid media: July 2025 updates from Meta, TikTok, Google and Telegram

Forget summer vacation—July was a month of non-stop change for digital advertisers. Meta cracked open their AI black box. Instagram posts now show up in search engines. Google turned Gmail into a shopping mall. And Telegram wants to be the next ad platform.
Perfect U’s first TikTok Campaign: How Summercliff Agency and Evido drove 1.2M impressions in Cyprus
Aug 3, 2025
3
min read

Perfect U’s first TikTok Campaign: How Summercliff Agency and Evido drove 1.2M impressions in Cyprus

When Perfect U, a Cyprus-based beauty retailer, decided to explore TikTok as a new growth channel, they partnered with creative agency Summercliff to lead the campaign execution — and brought in Evido to unlock the full potential of TikTok Ads in Cyprus.
Webinar Recording: How to launch TikTok Ads for your business with Emin Sheydayev
Jul 10, 2025
1
min read

Webinar Recording: How to launch TikTok Ads for your business with Emin Sheydayev

Ready to grow your brand with TikTok Ads but not sure where to start?