Anna Voronina

How OHM Agency and Evido by Aitarget launched a fintech app in Africa and scaled to 106k installs

A short digest for anyone managing ad budgets and trying to stay ahead of changes that actually move the needle.

Client: Trenders — Digital Marketing & Brand Growth Agency

It was September 2025, and Baku Electronics faced a familiar e-commerce crossroads. The back-to-school season was in full swing — a critical window when consumer spending spikes and competition intensifies. As the leading distributor of over 60 international brands across Azerbaijan, including Samsung, LG, Sony, and Apple, Baku Electronics knew they had the products. What they needed was a way to reach the right audiences at the right moment without burning through their marketing budget.

Burkit Finance, a credit consulting & brokerage services company decided to explore TikTok for lead generation. It wasn't an obvious choice — fintech and TikTok don't typically appear in the same sentence. But they committed to testing it. From June through August 2025, they would run a structured campaign and see what happened.

Meta taught algorithms to predict lead value before they appear. Google combined the reporting on websites and apps. TikTok declared war on bots. Telegram launched in Kazakhstan with euro accounts.